Do-not-email list

Everyone on this list is skipped automatically on every send — you don't have to remember them yourself.

Why someone ends up here

Reason shown	What it means
Asked to stop	They used the unsubscribe link in an email, or you imported them from a previous email service.
Address doesn't work	Mail to this address was rejected as undeliverable.
Marked as spam	They reported one of your emails as spam. This one is permanent and can't be removed.
Blocked by staff	Someone added this address by hand.

Adding someone by hand

Enter an email address and it's added to the list immediately — useful for a specific address you never want emailed, regardless of how it got on your customer list.

Removing someone

You can remove an address — except a spam-complaint one, which can never be removed. Removing asks you to confirm the customer actually asked to receive email again, and records who confirmed it and when. This isn't a formality: it's the record that shows a decision to email that address again was made on purpose.

Tip

If the same customer had already confirmed their email once before (for example, they signed up online months ago), removing them from this list also refreshes that earlier confirmation date to today. That way, the most recent record on file always reflects what actually happened most recently.

Unsubscribe links always work

If a customer unsubscribes and later signs up again under a new or merged record, the unsubscribe link in any email you'd already sent them keeps working correctly — you don't need to do anything to keep this working.

Importing from a file

If you're moving from a previous email service, export its unsubscribe list as a CSV (just needs an email column) and upload it here. You can preview the results first without changing anything.

Importing a file can only add people to this list — it will never remove someone who's already on it, even if the file doesn't mention them.

Keeping the delivery service in step

Your do-not-email list is kept here, in VMX POS, and it's what actually stops an email going out — every campaign checks it before sending. Two buttons keep the delivery service's own list in step with yours, in opposite directions. Neither changes who you can email.

Share the list sends everyone on your do-not-email list up to the delivery service, so they're blocked there too — belt and braces, in case anything ever tries to send without checking here first.

It's worth running once after bringing a list over from another service. A single unsubscribe is shared automatically as it happens, but a few thousand arriving at once in an import aren't.

Safe to run any time — sharing an address the delivery service already has changes nothing.

Note

The delivery service can take a while to show every address on its own list, even after it has accepted them all. If you run this and the numbers don't line up straight away, give it a few minutes. Nothing is lost, and running it again is harmless.

Check for anything we missed

Run a check works the other way: it pulls in anyone already on the delivery service's own do-not-send list — including unsubscribes from before you started using this page. This runs on its own about once a day, so you shouldn't normally need it. If VMX support asks you to run a check, this is the button.

On a customer's own profile

Every customer profile has a Marketing tab showing whether that specific person can be emailed, and why or why not.

It shows:

Can we email them? — a plain-language answer, and the reason if not.
What we have on file — a record of how and when this person agreed to receive marketing email (confirmed by email, told a staff member, brought over from another system, or signed up on the website), and who recorded it.
Lists — which lists they're on, including smart lists they currently match.
Recent emails — campaigns sent to them and whether they were opened.

Staff can turn marketing email off for a customer right from this tab — that's available to anyone who can edit the customer. Turning it back on for someone who previously said no requires confirming the customer actually asked to be added again, the same as removing someone from the do-not-email list above, and is limited to staff with Marketing edit access.

Tip

Stopping email to one address stops it for everyone who shares that address — for example, a spouse's separate customer record. The confirmation prompt tells you how many other records will be affected before you commit.

Asking a new customer

For a brand-new customer, the usual "Email Market" field on their Info tab is replaced with a plain question: Didn't ask or They said yes. This makes sure a customer only starts getting marketing email because someone actually asked them, not by default.

If a customer says yes at the register — before they have an email address on file — that answer carries over to their profile page when their email gets added a few minutes later. That carry-over only works for a short window right after the register visit, so reopening an old browser tab days later won't accidentally sign someone up.

See Signup Link for the QR code and shareable link you can post at your counter, print, or include in mailings.