Branding & settings

This page controls how your marketing emails look and what's in the footer — plus your sign-up settings.

Tip

Your business name and mailing address are required on every marketing email — sending is blocked until both are filled in. Nothing else on this page is required.

Fields

Business name — shown in the email footer.
Mailing address — a real postal address, shown in the footer of every email.
Phone — optional, shown in the footer.
Logo — a link to your logo image. The thumbnail beside the field shows it against your accent color, which is the background it sits on in the email header, so you can check you have the right image without sending yourself one.
Accent color — used for buttons and links in your emails (e.g. #2f6f4f).
Design — the overall look of your emails: paper colour, card shape, header, button style and spacing. Each choice is shown as a real email in your own logo and colours, so you pick by looking. A single template can use a different design, and a campaign you've already sent keeps the design it went out in.
Typeface — the font used for all the writing in your emails. Each choice is shown in that font so you can pick by looking rather than by name.
From name — what recipients see as the sender in their inbox (e.g. "Kelly at Green Acres").
Reply-to address — where replies land. Use an inbox someone actually reads.

Check the header before you choose a design

Some designs put your logo on your accent colour; others put it on a white background. The second kind suits a dark logo and makes a white one disappear. The previews show you which is which — look at the top of each card before you pick.

Why there are only five typefaces

Every one of them is already installed on your reader's computer or phone. Email is not the web: Outlook ignores custom fonts entirely, Gmail strips them out, and several apps fall back to Times New Roman rather than to your second choice. A font that looks right while you're writing and wrong for half your list is worse than a plain one that looks the same everywhere — you'd believe you had chosen something, and your customers would see a broken-looking email.

When your changes take effect

Everything on this page is store-wide, so a change here reaches every template and every campaign you haven't sent yet — including drafts you started before the change. There's nothing to re-apply and no list of templates to go and update.

Already-sent campaigns keep the branding they went out with. Their Results page shows what recipients actually received, not what your branding says today.

Note

If you'd already sent yourself a test and then change your branding, you'll be asked to send another test before the campaign can go out. The email genuinely looks different now, so the earlier test no longer shows what recipients would get.

The one exception is the "From" name and reply-to address, which a single campaign can override for itself on its own page. A campaign that has done so keeps its own, and changing this page won't disturb it.

Confirm new sign-ups by email — when someone signs up on your website, they get a confirmation email first and only start receiving marketing once they click it. This is recommended, especially if you have customers outside the US — some places require this kind of confirmation before you can email someone who signed up online.
What staff are told to say — a short label for the wording your staff use when asking a customer at the counter if they'd like to receive marketing email (for example, "counter-2026-08"). It's saved alongside each opt-in so you have a record of what staff were told to say at the time.

What sending costs

This page also shows your current sending rate — an estimated cost is always shown again before you send, so this is just for reference.