Branding & settings

This page controls how your marketing emails look and what's in the footer — plus your sign-up settings.

Tip

Your business name and mailing address are required on every marketing email — sending is blocked until both are filled in. Nothing else on this page is required.

Fields

Business name — shown in the email footer.
Mailing address — a real postal address, shown in the footer of every email.
Phone — optional, shown in the footer.
Opening hours — optional, and shown on its own line in the footer of every email ("Mon–Sat 9–6, Sun 12–5"). One line, whatever wording you use on your door. Leave it empty and the line doesn't appear at all.
Logo — upload one with Upload a logo, cropping it on the way in, or paste in the address of an image you already have online. The thumbnail beside the field shows it against the background it will actually sit on with your current design, so you can check it reads properly without sending yourself an email. Once uploaded, Crop this logo reopens the crop window any time.
Logo size — how tall your logo is allowed to be at the top of the email, in pixels. Wide wordmarks suit a smaller number; a round crest usually wants a bigger one. The width follows automatically, so your logo keeps its proportions.
Logo background — where the logo sits: Automatic (the default), your accent color, or the design's own header. See below.
Accent color — used for buttons and links in your emails (e.g. #2f6f4f).
Background colors — two of them: the color behind your writing, and the color around the outside of the email. Leave either empty to keep whatever your design uses. If a background you pick is too close to your text color to read comfortably, the page says so.
Design — the overall look of your emails: paper colour, card shape, header, typography, button style and spacing. The Branding page shows your current design; Browse all designs opens the full library — a couple dozen looks across families like Natural, Elegant, Bold, Playful and Seasonal, with more added over time. A single template can use a different design, a single campaign can too, and a campaign you've already sent keeps the design it went out in.
Typeface — the font used for all the writing in your emails. Each choice is shown in that font so you can pick by looking rather than by name. The first option, Follow the design, is the default and leaves the choice to whichever design you're using.
About your business — one line on what you sell and how you like to sound, in your own words: "A family garden centre in Birmingham since 1979. Plain-spoken, never pushy." Only the writing help in the editor reads it, and it's the difference between a suggestion that sounds like you and one that sounds like any shop. Leaving it empty is fine — it just won't assume anything about you. (Shown only if the writing help is switched on for your account.)
From name — what recipients see as the sender in their inbox (e.g. "Kelly at Green Acres").
Reply-to address — where replies land. Use an inbox someone actually reads.

Browsing the design library

Every card in the library is a real email rendered in your own logo and colours — what you see is what your customers get, not a stock thumbnail. Click any card to see the whole email up close; the arrow keys (or the on-screen arrows) flip between designs so you can compare quickly. When you're choosing a design for a template or a campaign, the previews show your actual content in each look — changing the design never touches your words or pictures.

Cropping and sizing your logo

Upload a logo opens the same crop window the photos in your emails use: drag inside the box to move it, drag a corner to resize it, or pick a shape along the bottom. It's the way to trim dead space around a wordmark, which is usually why a logo looks small in the header no matter what size you set.

Uploaded logos keep their transparency, so a logo made for a pale background still sits properly on a coloured one.

Logo size sets how tall it can be. If you crop the empty space out first, a smaller number usually looks better than a larger one.

If you pasted your logo in as an address rather than uploading it, the crop button isn't offered — upload the file here and it will be.

Where your logo sits, and why it matters

Some designs put your logo on your accent color; others put it on a light background, and a few skip the header entirely. A light background suits a dark logo and makes a white one disappear — and the reverse is just as true, since a dark logo is invisible on a dark accent.

Automatic handles this for you. If your logo would be lost on the background the design chose, it's moved to the other one, whichever of the two it can actually be read on. Nothing to set up, and it re-decides on its own each time you change your logo, your accent color or your design.

The other two settings pin it. Pick My accent color or The design's own header when you want a particular look and are happy to judge the contrast yourself.

If neither background works — a pale logo, a pale accent and a pale design — nothing can rescue it, and the Branding page tells you so. The fix is a version of your logo in the opposite shade. Most logo files come in both.

Typeface and design: which one wins

Some designs are built around a particular typeface — Editorial and Harvest set their headings in a serif, Brutalist uses a typewriter face — and their cards in the library say so.

Follow the design (the default) keeps whatever typeface the design came with. Pick any named typeface instead and it's used everywhere, headings included, whichever design you're on. That's the trade: your own typeface across every design, or each design as its author built it.

If you've picked a typeface and a design still doesn't look the way you expected, check this setting first — it applies to every email you send from that point on.

Why there are only five typefaces

Every one of them is already installed on your reader's computer or phone. Email is not the web: Outlook ignores custom fonts entirely, Gmail strips them out, and several apps fall back to Times New Roman rather than to your second choice. A font that looks right while you're writing and wrong for half your list is worse than a plain one that looks the same everywhere — you'd believe you had chosen something, and your customers would see a broken-looking email.

When your changes take effect

Everything on this page is store-wide, so a change here reaches every template and every campaign you haven't sent yet — including drafts you started before the change. There's nothing to re-apply and no list of templates to go and update.

Already-sent campaigns keep the branding they went out with. Their Results page shows what recipients actually received, not what your branding says today.

Note

If you'd already sent yourself a test and then change your branding, you'll be asked to send another test before the campaign can go out. The email genuinely looks different now, so the earlier test no longer shows what recipients would get.

The one exception is the "From" name and reply-to address, which a single campaign can override for itself on its own page. A campaign that has done so keeps its own, and changing this page won't disturb it.

Confirm new sign-ups by email — when someone signs up on your website, they get a confirmation email first and only start receiving marketing once they click it. This is recommended, especially if you have customers outside the US — some places require this kind of confirmation before you can email someone who signed up online.
What staff are told to say — a short label for the wording your staff use when asking a customer at the counter if they'd like to receive marketing email (for example, "counter-2026-08"). It's saved alongside each opt-in so you have a record of what staff were told to say at the time.

What sending costs

This page also shows your current sending rate — an estimated cost is always shown again before you send, so this is just for reference.